The challenge:
The safety of cosmetics is unclear. The society needs more information about the possible danger of using cosmetics. The lack of transparency on packaging leads to people poisoning themselves with the chemical substances hidden inside beautifully packed beauty and care products.

The solution:
'Toxic – new brand on the market aims to spread awareness of the use of dangerous ingredients cosmetics are made of and how they affect the body. Through its distinctive appearance and full transparency about the ingredients people become more aware of the products they are using and change the way they look at beauty products and how they shop.

Deliverables:
- Logo
- Packaging Design
- Animation
- Web Design
- Posters
- Badge
- Tattoo
- Research Document

 Toxic is a real change in the market of beauty and care products. The only brand who truly put the customers first. People benefit from the knowledge it spreads about the danger of using cosmetics.