“It’s through mistakes that you actually can grow. You have to get bad in order to get good.”

– Paula Scher

Paula Scher is currently a partner at Pentagram in New York. She become well known for her unique approach to typography and map design. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Microsoft, Coca-Cola, Shake Shack, Perry Ellis, the Museum of Modern Art, the Metropolitan Opera, the New York City Ballet andthe New York Philharmonic.

Left image: https://pentagram-production.imgix.net/b98dac18-7131-490e-ae30-486df1abf571/paula_scher_1500x1500.jpg?rect=0%2C0%2C1500%2C1500&w=400&h=400&fit=crop&fm=jpg&q=70&auto=format Right image: https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwix1-3KvuznAhUWD2MBHW57BEkQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.creativeboom.com%2Ffeatures%2Fpaula-scher-works%2F&psig=AOvVaw14VlF6-kKXXrxXLxqBIfah&ust=1582712748757838

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

– Massimo Vignelli

Massimo Vignelli has been one of the most important designers of the 20th century. He's the designer of many well-known logos; Knoll, American Airlines as well as New york Subway map. Vignelli taught us to appreciate the functionality and elegance of simple, rational shapes—an aesthetic that is result of a deep cultural sensitivity, before being a matter of style or taste.

Left image: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.mashcreative.co.uk%2Fwork%2Fmassimo-vignelli-tribute%2F&psig=AOvVaw24l1yuuEPEiGgeo8GwyrfL&ust=1582713134629000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCOD6wYfA7OcCFQAAAAAdAAAAABAJ Right image: https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwiig4bMv-znAhWOsRQKHXTCBUsQjRx6BAgBEAQ&url=https%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3AMassimo_Vignelli_2.jpg&psig=AOvVaw1NVSgOdAiP8dMP4wbBkyMV&ust=1582712984436467

“It is very important to embrace failure and to do a lot of stuff — as much stuff as possible — with as little fear as possible. It’s much, much better to wind up with a lot of crap having tried it than to overthink in the beginning and not do it.”

– Stefan Sagmeister

Inspirational and intriguing designer Stefan Sagmeister is recognized for his unorthodox, provocative designs that tweak the status quo and question the designer’s role in society. “I follow the direction that seems juicy, and has the right balance of newness and familiarity,” Sagmeister said once. some of the clients he worked for include: AIGA Detroit; Anni Kuan Design; Booth Clibborn Editions; Business Leaders for Sensible Priorities; Capitol Records and Chaumont.

Left image: https://www.adeenidesigngroup.com/sites/default/files/Stefan%20Sagmeister.jpg right image: https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwjr69TFwuznAhVOBWMBHVgyCzEQjRx6BAgBEAQ&url=https%3A%2F%2Fsagmeisterwalsh.com%2Fwork%2Fall%2Fbeauty%2F&psig=AOvVaw0nbGZIED-_jfsjUg9yOiAn&ust=1582713670461194

"My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job."

– Debbie Millman

As we read on Debbie Millman's website she is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters. Design Matters is one of the world's very first podcasts. Broadcasting independently for 15 years, the show is about how incredibly creative people design the arc of their lives.

Left image:Right image: https://coyote.imgix.net/067-debbie-millman/brand-thinking.jpg?w=400  https://lh3.googleusercontent.com/proxy/qwyAFoX-wZsdfxM9BPOK6IpHlUPcN7pIL305ZN2gQObIe6vFLUovCH3P-1YWumn2w6SinMW6A94LPG5Sn10h1AYujvzJ7A_7qlzwbO4jbbo872bAnABHSpo

"Content precedes design. Design in the absence of content is not design, it's decoration"

– Jeffrey Zeldman

"When design is completed, it should seem natural and obvious. It should look like it is always been this way. and it should last."

– Roger Black

"Design is more than just a few tricks to the eye. It's a few tricks to the brain"

– Neville Brody

He is known for designing record covers for artists such as Clock DVA, Cabaret Voltaire, The Bongos, and Depeche Mode. Furthermore, Brody is one of the founding members of Fontworks and the leading website the FontShop. He designed numerous notable typefaces for the website.

"Design creates culture. culture shapes values. Values determine the future"

– Robert L. Peteres

"The function of design is letting it function"

– Micha Commeren

"Design is not a thing you do. It's a way of life"

– Alan Fletcher

Synthesising the graphic traditions of Europe and North America to develop a spirited, witty and very personal visual style, Alan Fletcher is among the most influential figures in British graphic design. His long clients list included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the firm became Crosby/Fletcher/Forbes.

Left image: https://lh5.googleusercontent.com/proxy/PkbGWJyyKVPbjG3a0lcgkdYiBshfnXuslvU633Yl6im5BtnJAvQfmBHgD573Tmbko1U7h2Y5QusNAuKh_G8YisfqNP3f5BC4edKutB-sFhPG7nxEdj73hLwtmunh4Wcj8u9Zg-c right image: https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwiqy83DyuznAhVRXRoKHV9oDaIQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.hypocritedesign.com%2Falan-fletcher%2F&psig=AOvVaw1eSKet32TxFWOMcmcWIFo2&ust=1582715954872576